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Help your practice by providing more detailed demographic information

 

Good health starts with good provider–patient relationships. Our members are diverse, so when they have the option to connect with providers who share their identity, they might feel more comfortable talking about their health.

 

According to the Journal of the American Medical Association, health disparities and inequities are linked to a lack of racial and ethnic similarity or shared identity between providers and patients.1 For this reason, we encourage all providers to self-identify.

 

Updating is easy

 

The provider data management (PDM) tool on Availity® allows you to update information about your business and providers. Keeping your information current and accurate by verifying it every month helps our members connect with you for care.

 

Making updates in the PDM tool allows you to share information with Aetna® and other payers, reducing phone calls to your office. Some other benefits include:

 

  • Staying listed in provider directories
  • Avoiding potential claims payment delays

 

Updating your information is easy. Simply log in to our Availity provider portal.* Navigate to My Providers and then to Provider Data Management.

 

If you need to add a new provider to your practice, use Aetna.com.

 

If you need further help, you can go to the Learn about Provider Data Management page. You’ll find short demos about how to enter, update, validate and attest to demographic data in the Availity PDM application.

 

Soon you can voluntarily provide ethnicity and additional race information

 

We’re updating our database so that you can voluntarily provide your ethnicity and more specific details about your race. Watch for information about this via Availity in early 2023.

 

You’ll be able to select from the following enhanced demographic identifiers:

 

  • Ethnicity (choose only one value)

    I choose not to respond
    I am Hispanic, Latino/a or of Spanish origin
    I am not Hispanic, Latino/a or of Spanish origin

 

  • Race (choose multiple values)

    I choose not to respond
    Arab, Middle Eastern, or North African
    Asian
    Native Hawaiian or Pacific Islander
    Black or African American
    White
    Native American or Alaska Native
    Some other race
    I only identify as Hispanic

 

New LGBTQ Champion identifier

 

We will also be adding identifiers for providers who are LGBTQ Champions. Selecting the LGBTQ Champion identifier means you are a provider who participates in and actively supports provider care to the LGBTQ+ community. Provided care may include gender-affirming care.

 

  • LGBTQ Champion (select one)

    I choose not to respond
    Yes
    No

 

How we use demographic details

 

We share demographic details in our online provider directory. Patients can refer to them when searching for care. Our customer service representatives might provide these demographic details if a plan member requests them.

 

Giving us your racial and ethnic information is voluntary. You can request that this information be removed from your profile at any time.

 

More information

 

Find out more about how CVS Health® is working to make meaningful health equity gains.

 

*Availity is available only to providers in the U.S. and its territories.

 

1Takeshita J, Wang S, Loren A, et al. Association of racial/ethnic and gender concordance between patients and physicians with patient experience ratings. JAMA Network Open. November 9, 2020; 3(11). Accessed September 15, 2022.

Legal notices

Aetna is the brand name used for products and services provided by one or more of the Aetna group of companies, including Aetna Life Insurance Company and its affiliates (Aetna).

Health benefits and health insurance plans contain exclusions and limitations.

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